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The newly buff Mr. Clean dazzles in his first Super Bowl ad.
Mr. Clean does a sexy cleaning dance in his ad during the Super Bowl (Photo: Procter & Gamble via YouTube)
Mr. Clean has gotten buff -- and sexy -- for his Super Bowl ad debut.
Procter & Gamble has released its first-ever Super Bowl ad for Mr. Clean. The 30-second spot features the iconic-but-refreshed character who's still bald and muscular but seems a little younger and sexier than his old self.
You can see the ad at USA TODAY's Super Bowl Ad Meter site here.
Entitled "Cleaner of Your Dreams," the mostly wordless ad depicts Mr. Clean showing up at red-haired woman's house. Clad tight in his signature white T-shirt and pants, Mr. Clean sashays and dances as he moves and cleans from kitchen, to bathroom to living room as music pulses.
The blissed-out homemaker also begins to sway to the music's vibe before a voice calls out her name.
"Sarah? Sarah?" as the fantasy concludes.
She opens her eyes and it's her shlub of a mate standing before her.
"Clean enough?" he asks.
She crashes into his arms as they both collapse on the couch.
"You gotta love a man who cleans" pops across the screen.
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Procter & Gamble has just announced its Tide laundry detergent brand will run an ad during Super Bowl LI.
Details are limited, but P&G revealed the spot will feature New England Patriots tight end Rob "Gronk" Gronkowski and "Transparent" TV star Jeffrey Tambor.
"Tide is happy to announce it will be part of Super Bowl Sunday," the company said in a statement. "The story will unfold the week of Super Bowl, but two cleaning enthusiasts you can expect to see are Rob Gronkowski and Jeffrey Tambor who ultimately discover the cleaning power of Tide."
This notches a third P&G Super Bowl ad this year by the Cincinnati-based consumer products giant.
Meanwhile: P&G also released on Thursday an online teaser ad for its upcoming Febreze ad also running during the Super Bowl.
The clip showcases the brand's new OdorClear formula, noting it will come in handy in the bathroom during the half time break in households nationwide. It boldly asks "Is your bathroom ready, America?"
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