Thứ Tư, 19 tháng 10, 2016

Cincinnati Zoo returns to Twitter after Harambe outrage

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How a 3-year-old boy dropped into the Gorilla World exhibit at the Cincinnati Zoo & Botanical Garden. The Enquirer/Mike Nyerges

Cincinnati Zoo and Botanical Garden (Photo: The Enquirer/Cameron Knight)

CINCINNATI — After a 2-month hiatus, the Cincinnati Zoo and Botanical Garden appears to be back on Twitter.

The zoo deactivated its account Aug. 21 after Internet outrage spawned by the death of one of the zoo's gorillas led to a series of social media account hacks targeting the zoo and its director, Thane Maynard.

Zoo spokeswoman Michelle Curley said the Twitter account went back up last week, and zoo officials began tweeting again Tuesday.

“We missed having it as a communications tool,” Curley said of the zoo’s decision to come back to Twitter. “We have a lot to talk about and share with our followers.”

USA TODAY

Cincinnati Zoo gorilla killed after boy falls into pen

It also returned to what forced it into hiatus in the first place: reminders of Harambe, the 17-year-old western lowland gorilla who was killed by zoo officials in May after a 3-year-old boy fell into his enclosure.

Almost immediately upon the zoo's return to Twitter, its tweets — ranging from World Okapi Day to Halloween — were permeated with hundreds of comments about Harambe.

“It was becoming a distraction and not the useful tool it had once been,” Curley said of the zoo’s decision to take the account down.

@CincinnatiZoo@HuffPostGreen harambe would have loved trick or treating

— Little Debbie (@DrConversano) October 18, 2016

She said zoo officials have applied to Twitter for verified status. During the organization’s hiatus from Twitter, accounts not affiliated with the zoo sprung up posing as the official account.

Though the zoo kept its Facebook and Instagram accounts active, “there are some things that are much more suited to Twitter,” Curley said. She said the zoo uses the account to share things happening in the moment that wouldn’t necessarily lend themselves to other social media.

(FILES) This undated file photo courtesy of the Cincinnati Zoo, obtained on May 30, 2016 shows gorilla Harambe. The parents of a toddler who fell into a gorilla enclosure at a zoo in the US state of Ohio last month will not face charges, a prosecutor said June 6, 2016. The family faced an outburst of criticism after keepers were forced to shoot the rare 400-pound (180 kilogram) animal to rescue the three-year-old boy during the incident at the Cincinnati Zoo.  (Photo: AFP PHOTO / CINCINNATI ZOO)

@CincinnatiZoo@okapiproject Harmabe loved Okapi

— jøsh (@ladzini) October 18, 2016

@CincinnatiZoo harambe loved hump day

— JOANNE | 2 (@frvnkhaus) October 19, 2016
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