Jurassic World extended trailer airs during Superbowl to mass excitement

THE new Jurassic World movie has featured in the most prized advertising spot of the year — a Superbowl ad.

A 30-second slot in this year's spectacle runs at nearly A$6 million, so the minute long mini-trailer would have cost Universal Pictures a hefty sum.

While a teaser trailer was released two months ago to both excitement and scepticism, the new minute-long clip reveals a greater deal of what moviegoers can expect to see in the much-hyped film.

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The frantic pace of the ad depicts a frankenstein-style storyline in which Chris Pratt’s character sets out to bring down a savage dinasour that was created by scientists of the Jurassic World.

There has been plenty of buzz around the flick, with Colin Trevorrow in the director’s chair.

In the wake of the ad airing, Twitter has reliably gone off with excitement over the film’s upcoming release.

Those who do not remember the past are condemned to reboot it. #JurrasicPark #JurrasicWorld #SuperBowlXLIX

— Dan Savage (@fakedansavage) February 1, 2015

Ok fine Jurassic World. I'll watch you.

— Kumail Nanjiani (@kumailn) February 1, 2015

My children were equally scared of the #JurassicWorld trailer and the Lindsay Lohan esurance ad. Great start to #SuperBowlXLIX for me.

— Kate Aurthur (@KateAurthur) February 1, 2015

And the first half of commercials is over... Kind of disappointed. But #JurrasicPark... Yaaaas #SuperBowl

— Alexandra Donati (@CallMeFooty) February 2, 2015

Jurassic World will be the fourth instalment in the franchise and the first since 2001. The movie is due to hit cinemas in Australia on July 11, 2015.

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