Cadbury has changed the recipe for its famous Creme Egg, but some fans aren’t happy about it. Source: News Corp Australia
WHEN Cadbury Creme Egg fans tuck into their favourite treat this Easter, they might be in for a little surprise.
It seems there’s been a change of recipe for the popular treat — and some fans are cracking it over the new taste.
The not so sweet backlash began after Cadbury Creme Egg owners Mondelez International changed the Dairy Milk shell to a standard cocoa mix shell.
The company, a spin-off firm from Kraft Foods, which bought Cadbury in 2010, sells more than 200 million Creme Eggs each year, The Mirror reported.
But it seems the change hasn’t been so sweet with some consumers furious at the new taste.
I don't believe it's acceptable to mess around with the Cadburys #CremeEgg
— Jennifer Mills (@jennffer) January 12, 2015
This creme egg thing - it's hard to know who to trust anymore
— richard ayoade (@RichardAyoade) January 12, 2015
Stop messing with our chocolate Kraft.@CadburyUK #cremeegg How do you eat yours? I don't , cos they now taste weird.
— Jmangroove (@jmangroove) January 12, 2015
Here is my poem on the declining standards of the Cadbury's Creme Egg in an egg. pic.twitter.com/RlZnCW1PLI
— Brian Bilston (@brian_bilston) January 12, 2015
Manchester reacts angrily to news that @CadburyUK Creme Egg's are 5% smaller & the recipe's changed. #XFMBreakfast pic.twitter.com/eyKp7XFSh4
— XFM Manchester (@XfmManchester) January 12, 2015
British fans were also unhappy after the pack was changed from six to five.
However, there were fans who were happy with the new taste.
I can confirm that Cadbury's creme egg ice cream is as mind blowing delicious as it sounds.
— Sophie Newton (@SophieNewt) January 9, 2015
Aussie fans will also indulge in the new recipe, but a Cadbury spokeperson said the change will only affect the 39g Cadbury Creme Egg, with the Mini Creme Egg recipe remaining the same.
The spokesman also said Cadbury’s also carried out consumer testing ahead of this recipe and “the 2015 recipe proved more popular with consumers.”
“The fundamentals of the Cadbury Creme Egg remain exactly the same — delicious milk chocolate and the unique creme centre that consumers love,” the spokeperson said.
“We have always used a range of milk chocolate blends for different products, depending on their shape or consistency.
“Cadbury Creme Egg now uses a standard, traditional Cadbury milk chocolate for its shell.”
It wouldn’t be the first time consumers have been up in arms after their favourite sweet has undergone a change.
In November last year, Nestle announced it was reducing the size of the iconic Killer Python, sparking a furious response from fans.
Nestlé said it was cutting the Killer Python in half, from 47 grams (630kj) to 24 grams (336kj), and reducing the price.
The company said the move formed part of an effort to help Australians better manage their health, by controlling the amount of food, and especially treats, they consumed.
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